Reach is a metric that indicates the number of unique people who have viewed the adverts created by Be-Wide. This is a very important metric for showing the size of the audience and the number of people the adverts have reached.

In 2023, Be-Wide’s adverts reached 14,451,615 (fourteen million, four hundred and fifty-one thousand, six hundred and fifteen) different people.

Impressions indicate the number of times online adverts created by Be-Wide were displayed to the public. This metric is important for showing how many times the adverts were shown to the target audience; members of the audience may have seen the advert once or more than once.

In 2023, the adverts created by Be-Wide for its clients appeared 139,841,748 (one hundred and thirty-nine million, eight hundred and forty-one thousand, seven hundred and forty-eight) times on digital channels.

To run online advertising, you need to invest in advertising budgets for social media and/or Google, amongst others. In 2023, Be-Wide’s clients invested €256,937.04 (two hundred and fifty-six thousand, nine hundred and thirty-seven euros and four cents) in online advertising, and this investment was managed and optimised by our agency to deliver the highest possible return on the investment made.

This figure represents the total direct sales generated by all our clients via the digital channels created and/or managed by Be-Wide. This figure is the result of online sales made via websites featuring an online shop with an integrated payment system.

In 2023, Be-Wide generated a total of €16,274,637.01 (sixteen million, two hundred and seventy-four thousand, six hundred and thirty-seven euros and one cent) in direct sales for its clients. It should be noted that, due to the complexity of measurement, the indirect sales that investing in online advertising undoubtedly generates are not included; if it were possible to measure indirect sales accurately, the figure presented would be even higher.