News
Snapchat may be forced to go public if it fails to attract more users
According to analysts at a Wall Street research firm, Snap, the parent company of Snapchat, may need to go private if it fails to find better ways to monetise its business and keep users on the social network for longer. The company has begun to...
What you need to know about Google AdWords
What is Google AdWords and what does it involve? This article will explain what you need to know about Google AdWords. Google AdWords may seem a bit confusing, but in a nutshell, it is Google’s pay-per-click platform, where adverts...
17 July – International Emoji Day
Communication in the Internet age now goes far beyond simply sending a text message!! Have a look at your social media feeds or text messages… how many smiley faces, flying hearts, moons and unicorns can you see?? These iconic little…
The importance of having a WordPress website
Nowadays, it is essential to have a website if you run a business, a brand or an organisation. It is important for this website to have a good design, good content and a clear structure, but above all, a good domain name. To that end, in this article we will explain how to create a website...
Five digital marketing tips to boost your business
Digital marketing is now an integral part of almost every business. However, if your company isn’t yet a ‘pro’ at digital marketing and has been struggling with its digital strategy so far in 2018, we have the solution! Here are five tips for...
The Importance of Online Marketing Strategies
Developing an online marketing strategy requires a plan. Without a strategic approach, it becomes difficult for businesses to use social media effectively. If you want to embark on a strategy, an important step is to assess your business challenges in line with the...
The importance of design for your business
Design used to be largely about ‘how to make products more appealing’. Today, it is a way of thinking: a creative process that encompasses entire organisations…
10 benefits of social media for your business
This article forms part of the marketing section and will highlight the 10 benefits of online social media for your business. Social media generates huge exposure for a company, and that is just one of its many benefits. These are currently an integral part...
Essential tips for managing Facebook pages
Are you looking for the best way to manage your company’s Facebook page!? Many people think it’s easy to run a successful Facebook page that will help your company hold your audience’s attention, both now and in the years to come. In reality, it isn’t...
What is link building?
When people and/or businesses want to find out more about SEO, they also want to know what link building is, what it’s used for and why it’s important. In this article, we’ll explain the concept of link building, what it’s used for and why it’s important. What is link...
Building a successful website
In the early days of the internet, building a successful website was a difficult task, and it required a high level of programming knowledge and proficiency in software for creating and editing images and setting up a website. However, over the years, various options have emerged...
What is SEO? The importance of link building and on-page SEO
What is SEO? What is SEO? Breaking down the acronym, it stands for Search Engine Optimisation, that is, optimisation for search engines. It is a subset of the term ‘search engine marketing’ and its main objective is to improve the...