digital marketing today is something that is already integrated in almost every business. However, if your company is not yet “pro” Digital Marketing and has struggled with digital strategy up to this point in 2018, we have solution!
Here are five tips that can implement digital strategies for the second half of this year:
TIP 1 – SUBMIT VIDEOS CUSTOMER:
One of the biggest social media lessons learned in 2017 was the increasing demand for personalized video and, therefore, to integrate the customer's journey. Adding a video well placed to your website or social media to illustrate what your company offers as a service or cause. So can offer a personalized journey to the customer, which is a creative way to make his mark.
TIP # 2 – STAY ALERT TO SEO:
Even with the explosion of social media in recent years, the first port of call for many people when searching the internet is still a search engine.
If your company has a presence in the top positions for keywords that the user is searching for, then you have a much better chance to attract more attention and trust for your company.
On the use of technology, consider a strategy on how to optimize the content of your site to meet Google's standards for snippets (code blocks used in Visual Studio to streamline the development code) highlighted.
TIP # 3 – GETTING STARTED LIVE (live video)
The live video is not necessarily a new thing in social media domains, however, it is more popular now than ever. Facebook live especially it is all over the internet, with reports stating that 80% of users now prefer to watch a live video than reading a post.
In addition to hitting posts in popularity, live videos on Facebook, YouTube and Instagram gets about three times as many views than a pre-recorded video.
Here are some quick tips to start your journey lives:
- Make live video events to give followers a glimpse behind the scenes of the event;
- Make live video to present their followers to their employees;
- Advertise a promotion or exclusive promotion for those who are watching your video live.
TIP # 4 – START WATCHING GENERATION Z:
Z is the generation after generation “Millennials”. Generation Z born between mid-90s and early 2000. At this point, everyone loves to hate marketing to young people, but it's time to start paying attention to them.
In 2018, you can already see that companies have begun to target the Generation Z – the next generation, which is a good time to start, because the generation can last twenty years.
What businesses should know about Generation Z?
- Ger Z favors companies with corporate social responsibilities that align with their beliefs and values that consist of bold ideas, creativity and optimism.
- Ger Z is pragmatic and realistic, but they also believe that it is possible to achieve your “dream job” and build a career doing what they love.
- professional development opportunities are more essential when it appeals to Generation Z.
TIP # 5 – THINK THAT THE MARKETING OF INFLUENCE CAN DO FOR YOU AND FOR YOUR COMPANY:
If you want to quickly build your online brand and increase awareness among your target audience, the influence of marketing may be the way forward for your company. The influencer marketing is growing faster than digital ads.
If done correctly, the best part of the influence of marketing is that the public is already there. You do not need to create a database of people whom you can market. All you need to do is figure out a partnership where everyone wins, where the influencer can also benefit.
Some of the best influencers marketing statistics:
- 90% of consumers trust recommendations from their peers.
- The user-generated content (UGC) is 50% more reliable for Internet utizadores than traditional media.
- Consumers are 71% more likely to make a purchase based on social media references.
- 81% of consumers rely on the advice and information blogs;
If you want a custom made service by experts in digital media, visit our website and see the services we have for you!