Digital marketing today is something that is already integrated into almost every business. However, if your company is not yet “pro” at digital marketing and has been struggling with its digital strategy so far in 2018, we have a solution!
Here are five digital strategy tips you can implement for the second half of this year:
TIP NO. 1 – SHOW VIDEOS TO THE CUSTOMER:
One of the biggest social media lessons learned in 2017 was the increased demand for video personalisation and, to that end, integrating it into the customer journey. Add a well-placed video to your website or social media to illustrate what your company offers as a service or cause. This way, you can offer a personalised customer journey, which is a creative way to make your mark.
TIP # 2 – STAY FOCUSED ON SEO:
Even with the explosion of social media in recent years, the first port of call for many people when searching the internet is still a search engine.
If your company has a presence in the top positions for keywords that the user is searching for, then you have a much greater chance of attracting more attention and trust for your business.
Regarding the use of technology: consider a strategy on how to optimise your website content to meet Google’s standards for featured snippets.
TIP # 3 – START USING LIVE (live video)
Live video is not necessarily a new thing in the realm of social media, however, it is more popular now than ever. Facebook live especially is everywhere on the internet, with reports stating that 80% of users now prefer to watch a live video rather than read a post.
In addition to beating posts in popularity, live videos on Facebook, YouTube and Instagram get about three times the number of views than a pre-recorded video.
Here are some quick tips to start your live journey:
- Make live videos at events to give followers a behind-the-scenes look at the event;
- Make live videos to introduce your followers to your employees;
- Announce a promotion or exclusive offer for those watching your live video.
TIP # 4 – START PAYING ATTENTION TO GENERATION Z:
Generation Z is the generation after the “Millennials”. Generation Z was born between the mid-1990s and early 2000s. Up to this point, everyone loves to hate marketing to young people, but it is time to start paying attention to them.
In 2018, you can already see that companies have started targeting Generation Z – the next generation, which is a good time to start, because the generation can last twenty years.
What should companies know about Generation Z?
- Gen Z favours companies with corporate social responsibilities that align with their beliefs and values, which consist of bold ideas, creativity and optimism.
- Gen Z is pragmatic and realistic, but they also believe it is possible to achieve their 'dream job' and build a career doing what they love.
- Professional development opportunities are more essential when attracting Generation Z.
TIP #5 – THINK ABOUT WHAT INFLUENCER MARKETING CAN DO FOR YOU AND YOUR COMPANY:
If you want to quickly build your brand online and increase awareness among your target audience, influencer marketing could be the way forward for your company. Influencer marketing is growing faster than digital ads.
If done correctly, the best part of influencer marketing is that the audience is already there. You don't need to create a database of people to market to. All you need to do is figure out a win-win partnership where the influencer can also benefit.
Some of the best influencer marketing statistics:
- 90% of consumers trust recommendations from their peers.
- User-generated content (UGC) is 50% more trustworthy for internet users than traditional media.
- Consumers are 71% more likely to make a purchase based on social media referrals.
- 81% of consumers trust advice and information from blogs;
If you would like a personalised service carried out by specialists in digital media, visit our website and see the services we have for you!