Nowadays, no company that wants to stay competitive can ignore the importance of digital transformation. And in Madeira, this change is finally within everyone's reach. With the support of the +DIGITAL programme (PRR-RAM), part of the Recovery and Resilience Plan of the Autonomous Region of Madeira, small and medium-sized enterprises now have the opportunity to obtain non-repayable grants that can reach up to 80%.
These grants are designed to boost essential areas such as digital marketing, communication, social media presence, advertising, and much more.
In this article, we will show you how to make the most of this programme — and how Be-Wide, a marketing agency specialising in digital and with experience in the Madeiran market, can help you at every stage: from the application to the completion of each project.
What is the +DIGITAL programme (PRR-RAM)?
The +DIGITAL programme, part of the Madeira PRR, was created with a clear objective: to drive companies in the region to make the leap into digital. Through this initiative, local businesses gain access to financial support that can cover up to 80% of investments in digital solutions — valuable help to strengthen their online presence and, consequently, gain an edge in an increasingly competitive market.
Now in its 7th phase, +DIGITAL continues to support a wide range of services in the digital area. Whether it's revamping an outdated website, improving communication on social media, investing in online advertising campaigns, or producing professional-quality content, this programme represents an excellent opportunity to modernise your business.
In addition to digital marketing, the programme also funds advanced technological solutions. These include artificial intelligence, business planning and management tools, digitalisation of internal processes, presence on marketplaces, augmented reality, as well as other innovative technologies that enable companies to improve efficiency and competitiveness.
Who can benefit from this support?
If you have a legally established and active company in the Autonomous Region of Madeira, then you cannot miss this opportunity. As long as your tax and social security situation is up to date, you can apply for this support. The programme is especially aimed at micro, small and medium-sized enterprises that want to invest in digital transformation but often lack the budget for large investments.
To proceed with the application, the company must meet a few requirements: have positive equity, organised accounting, keep tax and social security contributions up to date, and hold SME certification. Additionally, it must not be in insolvency proceedings or have overdue wages.
Even if you lack technical knowledge, you can still take advantage of this support. Be-Wide handles the entire process — it carries out the initial diagnosis, prepares and submits the application, and fully implements the project. In short, we offer a simple, fast, and hassle-free solution.
What can be financed?
With this programme, you can transform your digital presence with direct support in crucial areas such as:
- Creation or renewal of a website or online store
- Digital advertising campaigns (Google Ads, Meta/Facebook Ads)
- Social media management (Facebook, Instagram, LinkedIn, TikTok)
- SEO (search engine optimisation)
- Digital content production, such as professional photography, corporate or promotional video, and copywriting
- Graphic design and branding development (logos, visual identity)
- Tailored training and strategic support in digital marketing
These services not only enhance your brand's image and communication but also help generate more traffic, more leads, and more sales. And all this, with only 20% of the investment coming out of your pocket.
How can Be-Wide help your business?
Be-Wide is much more than a digital marketing agency. With proven experience in submitting and executing funded projects, it is a strategic partner that walks alongside your company throughout the entire process.
Everything is designed so that you don't waste time or worry about bureaucracy. Support is provided from start to finish — and with visible results.
1. Free diagnosis
The first step is a free analysis of your company's digital presence. The Be-Wide team assesses the current state of your online communication, identifies what can be improved, and proposes a personalised plan, already aligned with the criteria required by the +DIGITAL programme.
2. Hassle-free application
Be-Wide handles the entire application process. From preparing budgets and filling out forms to submitting the required technical documents. Your only task? Provide the basic documentation and validate the content — the team takes care of the rest.
3. Project implementation
Once the application is approved, the execution phase begins: creating or revamping the website, digital advertising campaigns, social media management, video production, and other content. Everything is done by professionals, focused on your business goals.
4. Monitoring and results
Throughout the project, Be-Wide monitors the performance of the implemented actions, makes any necessary adjustments, and delivers simple, clear, and objective reports, so you always know what is being done — and its impact.
Be-Wide packages eligible for +DIGITAL support
To make the process even easier, Be-Wide has created ready-to-implement packages, fully eligible under the +DIGITAL programme:
-Essential
-Advanced
-Premium
With these packages, any company can adapt to the digital world with a complete, effective, and financially viable solution.
Why move forward with this opportunity now?
Support of up to 80% of the investment: A direct and significant incentive that makes it easier and more accessible to invest in your company's digital transformation.
Visible results in a short time: With the right tools, it is possible to increase visibility, generate qualified leads, and even boost sales within a few weeks.
Experienced team by your side: Be-Wide knows the process well, masters the platforms, and knows how to apply effective strategies tailored to your business.
Fast implementation: After the application is approved, the project can be completed within 3 to 6 weeks.
If you are waiting for the right moment to update your company's digital presence, this could be the push you needed.
Conclusion
The +DIGITAL programme is undoubtedly a valuable opportunity for companies in Madeira that wish to strengthen their online presence with real financial support. Indeed, it is an initiative that offers a contribution that can reach 80%, making this the ideal time to modernise your website, improve communication on social media, invest in advertising with a return, and, above all, stand out in an increasingly competitive market.
Furthermore, with Be-Wide as a partner, the entire process becomes simpler, more professional, and more effective. Instead of wasting time or money on uncertain approaches, trust a team with experience, creativity, and a focus on concrete results. So, if you want to accelerate your business's digital transformation, this is the right opportunity to act.