Have you ever wondered how to advertise on Google? If you've ever asked yourself this question, we can help you promote your business, product or event using the advertising tools that Google offers.
Nowadays, whether you have a small, medium or large business or are just starting one, it's not enough to have a physical space, website or social network to "reach" your potential customers. Often you need to do much more and invest in advertising on different platforms. One of them is using Google's advertising tools to carry out this promotion.
So how do you advertise on Google?
To start advertising, you'll need to create an account on the official Google Ads website. Click the "Start now" button (see button number 1 in the image below) and you will then be redirected to a new page where you can create your account.
Page to create a Google Ads account
Next, you'll have an option to create an account (see number 2 in the image below). Choose whether it's an account for yourself or for your company, then fill in all the requested details (see number 3 in the image below) to complete the creation of your Google Ads account.
Fill in details to create an account
After completing this initial step of creating a Google account, you will have your account ready to start advertising to your potential customers. To do this, you need to know at least the types or modes of campaigns you can use to promote your business.
What type of campaign should you select in Google Ads?
When you start using the platform, you can advertise in five different ways. Each one has its own specific features, which we will summarise for you below in our article. We have the Search Network, Display Network, Google Shopping, Video and Universal App campaigns.
1. Search Network
The Search Network is where you can reach potential customers who are interested in a specific product or service. These are people searching on Google for a solution to their problem.
Your campaigns are triggered based on the user's search term matching the keywords defined in your campaign(s).
2. Display Network
Display advertising is a network where we can place ads on various websites or blogs across different categories. It is ideal for making your brand known to your potential customers (branding campaigns).
It is important to pay attention to the pages where the ads will appear, to ensure they are relevant to your business, service or product.
3. Google Shopping
This type of campaign is ideal for your store or online shops, because it allows someone searching for a specific product to find various options and compare prices between different advertisers/suppliers using Google Shopping.
4. Video
With Google Ads, you can advertise using video on YouTube or other Google partner sites. This is because more and more users are watching videos online, making this type of campaign increasingly important for getting closer to your potential customers.
5. Universal for apps
You probably have a smartphone and most likely use apps in your daily life. Just like you, it's very likely that your potential customers are also using apps.
With this type of campaign, you don't need to create individual campaigns. Google Ads uses your ad text ideas and then creates various campaigns in different formats and networks.
How to Create a Google Ads Campaign?
To start creating an advertising campaign, you will need to click on campaigns (on the left side of your screen), then click on the blue plus symbol (+) or + new campaign (in the bottom centre right of the page).
How to create a Google Ads campaign
Next, you will need to choose the type of goal you want to use. You can choose any of the options available, and by selecting the goal type, you can then select the campaign type.
The next step in creating the campaign is to set it up. To do this, you will need to fill in all the required fields after choosing the campaign type. In this step, you can choose the Location, the budget you want to set for your campaign, the language, and much more.
Once you have finished setting up your campaign, simply click Save and Continue.
Create ad groups and ads in Google Ads
Now the next step is to start creating Ad Groups. This means placing related keywords in the same ad group. This way, you can have more control over the searches that can trigger your ads. Click Save and Continue to move on to creating the ads.
To create the ads, you will have different fields available to fill in. As a general rule, you will need at least one Headline, a Description, and a final URL to direct your potential customers. These options vary depending on the type of campaign selected.
Headlines must be a maximum of 30 characters and descriptions a maximum of 90 characters. You can also have images in display ads, thus creating graphic ads for your campaign, if you have selected a display network campaign.
After entering all the information in your ads, you will need to save and continue to record your changes.
Conclusion
Advertising on Google is a way for you to gain more visibility for your business. However, there are other ways to highlight your business to your potential customers. But if you combine Google Ads advertising with other marketing strategies on other platforms, you could achieve even better results.
This short tutorial shows you the basics of how to start using Google Ads to promote a wide variety of products or services. But over time, you will notice that it is possible to use or add more complex functions to your campaigns.
