One of Microsoft's priorities in the coming years is to make the mixed reality niche more popular, which combines virtual reality and augmented reality by projecting scenes onto the physical world while creating a new immersive experience. And to achieve this, the company appears to be targeting those who love shopping.
A recently registered patent by the company presents a mixed reality method that includes a holographic button that can be linked to a store's website.
This button would allow that, when accessing the physical store in this environment, each time the customer picks up an item from the shelf, the button would appear just above that item. By interacting with it, the user would confirm the purchase of the item within the store's website, thus introducing "one-click purchasing" not only in virtual stores but also in physical ones.
Of course, to access this button, the customer will need to be using the appropriate headsets to access the technology. However, providing this equipment to enhance the shopping experience could be a differentiator offered by retailers in the coming years.
Source: Canaltech