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The Benefits and Impact of Email Marketing on Your Business
Whether you’ve just started a business or want to reach more customers in an organic, simple and persuasive way, email marketing is exactly what you’re looking for. You know those leaflets you can put in letterboxes to advertise and/or provide information about your services...
Social media – today’s the day!
TODAY IS WORLD SOCIAL MEDIA DAY! ?? Although some of the social media platforms we used to use are no longer relevant – such as MySpace or Hi5 – others continue to gain ground and are undoubtedly a valuable asset in helping some businesses to grow. There are...
10 Tips for Writing SEO-Optimised Articles
Quality content is essential to the success of a website. Providing valuable information will not only help to enrich your visitors’ knowledge, but also raise awareness of your brand, products and/or services. However, not just any article can...
Partnership between Be-Wide and Diário de Notícias da Madeira
Recent years – and particularly the last few weeks – have shown that a company’s online presence is not just necessary… it is essential! There are currently companies which, even though they are closed or on partial furlough, are selling more than on a normal day, quite simply…
Are you a business owner looking to invest in digital marketing?
Right then, are you an entrepreneur who’s finally decided to ‘take a chance’ in this area that’s still a bit of a mystery to you (Investing in Digital Marketing)?! First of all, I must congratulate you and give you a huge round of applause (a really massive one) – you’ve just broken away from the 90 per cent of...
Online advertising is still ridiculously ‘cheap’ in Portugal!
The vast majority of Portuguese businesspeople, and particularly those from Madeira, have not yet realised the opportunities that are slipping through their fingers… the budget required to invest in online advertising is still far too small given the sheer scale of the opportunity…
What equipment do you need to get started in the world of professional photography?
Find out what equipment you need to get started in the world of photography: Camera and lens. This is the starting point; if we’re talking about professional photography, it’s impossible not to mention DSLR or mirrorless cameras, which allow you to change lenses, attach a flash and...
PANTONE 2020 Marks a New Era!
The Pantone colour for 2020 is Classic Blue, the deep blue that marks the beginning of a new era, inspiring calm, confidence and connectedness. This Pantone colour is reminiscent of the night sky and the wild sea; it is a tranquil colour with a strong personality, bringing serenity and offering a...
What Is Local SEO and How Can You Use It to Attract More Local Customers?
Local SEO should always form part of a company’s digital marketing strategy where relevant to its business. With the increasing use of mobile phones in our daily lives, it is becoming increasingly common for us to use our mobiles to search for all kinds of products and...
8 Tips on How to Take Photos with Your Mobile Phone
Mobile phones are becoming increasingly sophisticated, and these days anyone can take good photos with their mobile. Mobile phones with built-in cameras have been around for several years now, and although the photos they take are good, they have never been...
The Best WooCommerce Themes to Use for Your Online Shop
Using one of the best WooCommerce themes to set up your online shop on WordPress is one of the quickest ways to get your products on sale. If you’re looking for a simple way to set up a WooCommerce shop, the best strategy is to use one of the themes...
7 Disadvantages of Using Free Websites for Your Project
Nowadays, you can find all sorts of free services on the internet, including free website-building services, but in this specific case, there are also many drawbacks to using free websites for your project. Many of the free website solutions...