The Pantone of 2020 is Classic Blue, the "big blue" that marks the beginning of a new era, inspiring calm, confidence and connectivity.
This Pantone is reminiscent of the night sky and the wild sea; it is a tranquil colour with a strong personality, bringing serenity and offering a feeling to the human spirit.
PANTONE 19-4052 Classic Blue
"We live in a time that requires faith and confidence. This certainty and constancy is expressed by PANTONE 19-4052 Classic Blue, a solid and reliable colour we can always count on. Permeated by a deep resonance, PANTONE 19-4052 Classic Blue is a safe harbour to anchor in. A limitless blue like the vast and infinite night sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious and thus expand our thinking; challenging us to reflect more deeply, it increases our perspective and opens the channel of communication."
– Leatrice Eiseman
EXECUTIVE DIRECTOR OF THE PANTONE COLOR INSTITUTE
This PANTONE is not only used in graphic design but also features as one of the main colours in fashion trends.
It can be combined with an incredible and vibrant colour palette!
Below we leave some combinations for inspiration! Doesn't it make you want to live in a blue world?
As the colour of royalty, blue is used in the decoration of a wide variety of spaces. A blue environment favours intellectual exercise and soothes. It is the ideal colour for formal settings, offices, or even for the bedroom of restless children or teenagers, due to its calming effect.
This colour promises to invade the collections of the coming times! Being an easy colour to combine and one that looks good in any situation.
Of course, we designers have some tools to work magic! The PANTONE website has made available a brilliant colour palette to give wings to our imagination; you can download it here.
In the area of graphic design and packaging, this PANTONE is a colour we respond to viscerally as trustworthy; it is the ideal shade for many applications in graphic design. This is especially true for packaging where PANTONE 19-4052 Classic Blue conveys messages of honesty, credibility and reliability that today's consumers are connecting with.
In fashion, the colour blue is a balanced and self-assured colour, elegant and simple, without gender perspective and without reference to seasons, while being highly contemporary and versatile.
In the beauty area, used dramatically in personal expression, PANTONE 19-4052 Classic Blue makes a triumphant entrance in the eyes, nails and hair, as it accepts a variety of effects, from the use of shine and glamour to its matte and everyday use.
In decoration, it is the favourite colour as it offers the promise of protection. Creating a stable foundation from which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique colour combinations and tonal compositions.
Easily applicable to many different materials, textures and finishes, PANTONE 19-4052 Classic Blue is a reliable blue that can be taken in many directions, expressing tradition and elegance, as well as unexpected boldness.
The colour blue stimulates creativity. It is the favourite colour of a large part of the Western population.
And what is the meaning of this colour? It symbolises water, the sky and infinity. It is also considered a colour that conveys coolness and, if used excessively, can cause drowsiness, so it is advisable to always use it with other colours to avoid monotony.
This colour stimulates creativity and is the favourite colour of the Western population.
In relation to the Zodiac, it is the colour of the signs: Aquarius, Pisces, Sagittarius and Libra.
It is also the colour chosen to symbolise many social networks such as Facebook, Twitter, LinkedIn and Skype.
Try using Exuberant Lava and Aqua Mint with Classic Blue and get stunning results!
It is a radiant blend of fiery orange and rich red, two attractive shades in their own right. From the brilliant glow of a breathtaking sunset to the burning embers of a fireplace, this vibrant hue is not afraid to stand out confidently in the crowd.
In practice, this interesting colour easily grabs attention – a perfect tool for companies looking to immediately draw focus to their brand. Culturally, this shade represents happiness, love and good health in Asian countries – something to keep in mind when communicating with that audience.
Rooted in its sparkling semi-precious origins and reminiscent of luxurious seaside coastlines, this bright shade evokes ‘look at me now’ in a decidedly calm way.
Aqua Mint is a blend of cyan and mint – two colours that are individually pleasing to the eye, but together become an even more striking shade. It fondly recalls summer holidays and the crystal-clear waters of Bora Bora.
The bright yet serene tone is perfect for conveying a fun, modern and outgoing personality. Whether used as an accent or as the main colour, it is an excellent choice for playful, contemporary brands. In the Caribbean islands, people like to spread this tropical shade across homes and buildings to create an uplifting landscape.
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