10 Tips for Writing SEO-Optimised Articles

Quality content is essential for the success of a website. Offering valuable information will not only help enrich your visitors' knowledge, but also make your brand, products and/or services known.

However, not just any article can bring all these benefits. It is essential to know how to write SEO-optimised articles, so that Google positions your content a step above the rest.

It is useless to have a very good article in terms of information if your potential customers or followers cannot find it because it is not SEO-optimised.

In this article, we will list and explain 10 fundamental tips for writing SEO-optimised articles, so that your content stands out on web pages.

The 10 tips for writing SEO-optimised articles:

Tip 1: Define your audience.

How can you write articles if you don't know your audience?! The first step is to analyse who your audience is. For this, you can use the Google Analytics tool, which will provide you with this information, as well as demographic and interest data. This way, you can write content of interest to capture the attention of your niche.

Tip 2: Keyword research

One of the most important steps for writing SEO-optimised articles is keyword research.

Before starting to write an article, it is necessary to choose the topic. Next, we use an online tool for keyword research.

There are very good resources, such as SemRush and Google AdWords: Keyword Planner. These tools, through millions of searches, show us keyword suggestions. After doing this research, select one main keyword for your article and two to three related terms.

Tip 3: Create an article outline

Now that you have chosen your keywords, the next step is to create an outline for your article.

Your outline can range from simple to elaborate; the important thing is to list your main topic and then list at least three important points you want to develop in your article. You can also add sub-points within these main points to make writing easier.

Tip 4: Title, Heading Tags (H1, H2, H3) and Meta Description

One of the most important places to use your keyword is in the title and heading tags. The main objectives of heading tags (h1, h2, h3, etc.) are to prepare the reading of the paragraph that precedes these headings, and to indicate to search engines the most important information contained on your page.

Search engines have determined that heading tags have a degree of importance in ranking, so Google gives more importance to keywords placed in titles and heading tags than in the rest of the text.

It is also very important to be strategic with your meta description. This is typically what appears alongside your SEO title in search engine results, which is why it is essential to customise this space.

Regarding the meta description, this factor will not influence the SEO quality of your page, but it is responsible for creating influence over the user so that they choose our search result.

Tip 5: Important rule for writing SEO-optimised articles: Originality!

When an editor publishes a lot of repeated content on their page, it tells search engines that your site lacks originality and freshness.

To lead in Google's ranking, it is necessary to publish regularly and produce original content that is not easily found on the web. It is also important not to duplicate your content by always writing about the same thing. Be versatile.

Tip 6: Strategically place keywords throughout the article

The relevance and originality of the content are always the top priority for writing SEO-optimised articles, but it is important to mention the keywords a few times throughout the article. However, we only do this when it makes sense to include them. Be careful not to lose the clarity of the text when trying to insert keywords in the middle.

Tip 7: Pay attention to including internal and external links

In articles, link building is very important. Linking to popular or high-authority sites increases the reputation of your own site. To do this, place a few hyperlinks (2-4 links) to other sites throughout the text. But be careful, always set the hyperlink to open in another page so that the reader does not leave your article.

Also add internal links so that the visitor only navigates within your website, directing them to see other articles of yours.

Learn more about organic traffic, Content Marketing, SEO and customer acquisition cost

Tip 8: Optimise the URL with the main keyword

The URL is one of the main SEO factors that should not be forgotten. The URL must contain your keyword. Use hyphens to separate words instead of underscores, for example: 10-dicas-para-escrever-artigos-otimizados-em-SEO. Hyphens are the standard format, and search engines prefer this style.

Tip 9: Importance of SEO-optimised images in the article

An article that contains images is visually more appealing and is more likely to create a connection with readers.

But, just like with the article text, it is important to optimise images for SEO. We must be careful to include the keyword in the image URL, thus also allowing other traffic sources to our article, such as through Google Images.

Tip 10: Pay attention to the reading difficulty level of your article

Since you have done prior research on who your audience is, what their interests are, and what their level of understanding of the subject matter you are covering in the article is, you should be able to know which terms you can use so that the visitor can have a fluid reading of your article, without having to search elsewhere on the web for terms they may not understand.

Ensuring that your content is at an appropriate reading level for your target audience will increase the likelihood of connecting with the reader, keeping your visitors engaged, and improving your performance in search engines.

Conclusion:

People need information about everything. Get to know your target audience and their points of interest better. Use this and start writing your articles to capture the attention of your niche. But be careful, don't forget to put into practice all the tips for writing an SEO-optimised article, so that your content reaches more people.

We also have another article with more SEO tips, such as 15 SEO Tips to Optimise Your Web Page for Search Engines in 2019.

Writing an SEO-optimised article is not easy and requires time, patience and some knowledge. Be-Wide Online Solutions offers this search engine optimisation (SEO) service for brands and companies that need to generate organic traffic to their website and do not have the time or know-how to do it.

Do not hesitate to contact us. Get in touch with us with no obligation.