Nowadays, no company that wishes to remain competitive can ignore the importance of digital transformation. And in Madeira, this change is finally within everyone’s reach. With the support of the +DIGITAL programme (PRR-RAM), which forms part of the Recovery and Resilience Plan for the Autonomous Region of Madeira, small and medium-sized enterprises now have the opportunity to receive non-repayable grants of up to 80 per cent.
This support is designed to boost key areas such as digital marketing, communications, social media presence, advertising and much more.
In this article, we’ll show you how you can make the most of this programme — and how Be-Wide, a digital marketing agency with experience in the Madeira market, can help you at every stage: from the application process right through to the completion of each project.
What is the +DIGITAL (PRR-RAM) programme?
The +DIGITAL programme, which forms part of Madeira’s Recovery and Resilience Programme (PRR), was set up with a clear objective: to encourage businesses in the region to make the leap to digital. Through this initiative, local businesses now have access to financial support that can cover up to 80 per cent of their investment in digital solutions — a valuable boost to strengthen their online presence and, consequently, gain an edge in an increasingly competitive market.
Now in its 7th phase, +DIGITAL continues to support a wide range of services in the digital sector. Whether you want to revamp an outdated website, improve your social media presence, invest in online advertising campaigns or produce professional-quality content, this programme offers an excellent opportunity to modernise your business.
In addition to digital marketing, the programme also funds advanced technological solutions. These include artificial intelligence, business planning and management tools, the digitisation of internal processes, a presence on marketplaces, augmented reality, as well as other innovative technologies that enable companies to improve their efficiency and competitiveness.
Who is eligible for this support?
If you have a legally incorporated company that is active in the Autonomous Region of Madeira, then you mustn’t miss this opportunity. Provided your tax and social security obligations are up to date, you can apply for this support. The programme is specifically aimed at micro, small and medium-sized enterprises that wish to invest in digital transformation but often lack the budget for major investments.
To proceed with the application, the company must meet certain requirements: it must have positive equity, maintain proper accounts, be up to date with its tax and social security obligations, and hold SME certification. Furthermore, it must not be subject to insolvency proceedings nor have any outstanding wages.
Even if you don’t have any technical knowledge, you can still benefit from this support. Be-Wide guides you through the entire process — carrying out the initial assessment, preparing and submitting the application, and implementing the project from start to finish. Essentially, we offer a simple, quick and hassle-free solution.
What can be financed?
With this programme, you can transform your digital presence with direct support in key areas such as:
- Creation or revamp of a website or online shop
- Digital advertising campaigns (Google Ads, Meta/Facebook Ads)
- Social media management (Facebook, Instagram, LinkedIn, TikTok)
- SEO (search engine optimisation)
- Production of digital content, such as professional photography, corporate or promotional videos, and copywriting
- Graphic design and branding development (logos, visual identity)
- Tailored training and strategic guidance in digital marketing
These services not only help to improve your brand’s image and communication, but also help to generate more traffic, more leads and more sales. And all this, with just 20 per cent of the investment coming out of your own pocket.
How can Be-Wide help your business?
Be-Wide is much more than just a digital marketing agency. With a proven track record in submitting and implementing funded projects, it is a strategic partner that works alongside your company throughout the entire process.
Everything is designed so that you don’t waste time or have to worry about red tape. We support you from start to finish — with results you can see.
1. Free diagnosis
The first step is a free analysis of your company’s digital presence. The Be-Wide team assesses the current state of your online communication, identifies areas for improvement and proposes a bespoke plan, already aligned with the criteria required by the +DIGITAL programme.
2. A hassle-free application
Be-Wide handles the entire application process. From drawing up quotes and completing forms to submitting the required technical documents. Your only task? To provide the basic documentation and check the content — the team will take care of the rest.
3. Project implementation
Once your application has been approved, we move on to the implementation phase: creating or revamping your website, running digital advertising campaigns, managing social media, and producing videos and other content. Everything is carried out by professionals, with a focus on your business objectives.
4. Monitoring and results
Throughout the project, Be-Wide monitors the performance of the measures implemented, makes any necessary adjustments and provides simple, clear and objective reports, so that you always know what is being done — and what impact it is having.
Eligible Be-Wide packages with +DIGITAL support
To make the process even easier, Be-Wide has created ready-to-implement packages that are fully eligible under the +DIGITAL programme:
-Essential
-Advanced
-Premium
With these packages, any business can embrace digital transformation with a comprehensive, effective and financially viable solution.
Why take advantage of this opportunity now?
Funding of up to 80% of the investment: A direct and significant incentive that makes it easier and more affordable to invest in your company’s digital transformation.
Visible results in no time: With the right tools, you can increase your visibility, generate qualified leads and even boost sales within a few weeks.
An experienced team by your side: Be-Wide has in-depth knowledge of the process, is highly proficient in using the platforms, and knows how to implement effective strategies tailored to your business.
Rapid implementation: Once the application has been approved, the project can be completed within 3 to 6 weeks.
If you’re waiting for the right moment to update your company’s digital presence, this might just be the push you need.
Conclusion
The +DIGITAL programme undoubtedly represents a valuable opportunity for businesses in Madeira wishing to strengthen their online presence with tangible financial support. Indeed, this initiative offers a grant covering up to 80 per cent of costs, making this the ideal time to modernise your website, improve your social media presence, invest in advertising that delivers a return on investment and, above all, stand out in an increasingly competitive market.
What’s more, with Be-Wide as your partner, the whole process becomes simpler, more professional and more effective. Instead of wasting time or money on uncertain approaches, put your trust in a team with experience, creativity and a focus on tangible results. So, if you want to accelerate the digital transformation of your business, now is the right time to take action.