You’re probably familiar with traditional marketing, which promotes brands, products and services through channels like television, radio, billboards, magazines and newspapers. But what about digital marketing strategies? Digital marketing uses online platforms and resources to reach customers, showcase your business, products and services, expanding your reach and improving the relationship between your company and its customers.
Here are our 10 digital marketing strategies
1. Inbound marketing
It’s increasingly difficult to talk about digital marketing strategies without thinking of inbound marketing. This methodology, also known as attraction marketing, has been gaining significant attention due to the results it generates for many companies across different sectors. Its success lies in the fact that, in this type of strategy, the customer is always the main focus. The goal is to capture people’s attention and build a relationship with them through content production, such as blog posts, social media, e-books, checklists, etc.
Inbound marketing
2. Content marketing
Speaking of producing richer materials, content marketing is one of the main inbound marketing strategies and also one of the most used by companies. Content marketing involves investing in various types of content to educate and help your company’s target audience, because over time it builds a relationship of trust and authority that guides them towards the point of purchase. The content contains all the necessary information for the potential customer, helping them with their questions and needs, while entertaining and creating value for the reader. This creates a direct link with your business, product and/or service.
3. SEO
We can’t talk about digital marketing strategies without mentioning Search Engine Optimization (SEO). This technique involves a series of actions to optimise websites, blogs and web pages, helping you rank well on search engines like Google. SEO can be used in two ways: on page or off page:
-On page SEO involves taking certain actions that provide a better experience for your customer while they are on your site, consequently increasing the time the user spends on the page, traffic and leads, for example.
-On the other hand, off page SEO strategies are carried out outside your page, i.e., with actions that impact your site’s position, as mentioned earlier. This basically happens when your link appears on another company’s page.
SEO
4. Adverts
When you visit a website and are bombarded with adverts, it’s a fairly common problem in the digital world. Whether through pop-ups or remarketing ads, when used excessively, these practices can drive your audience away more than they help you generate leads and, of course, sales. That’s why strategies like Native Ads can be welcome. This strategy involves delivering adverts with themes similar to the page and/or customer, appearing as recommendations.
Adverts
5. Platform, partnership and affiliate programmes
Using a third-party company to deliver the product to the customer can be a great opportunity to boost sales. This can be done, for example, through a marketplace. In such cases, a person promotes the product or service and, if the sale goes through, earns a small commission. Platforms naturally benefit from having third parties in their environment, as this helps promote their services to the customer.
6. Landing pages and pop-ups
In the context of digital marketing, so-called landing pages are the terms used for pages specifically designed to convince the user to take a particular action on behalf of the company, such as adding a product to the cart or clicking a link that leads to another page. On the other hand, pop-ups are windows and small banners that appear on top of the browser page and try to convince the user to sign up for a product or service. Both landing pages and pop-ups are used for the purpose of conversion. If you have the right contacts in hand, it becomes easier to create the pages and then try to sell to customers.
7. Social Media
Social media are online sites ideal for companies' digital marketing efforts. After all, besides being able to reach the audience strategically and in a targeted way, they offer various possibilities for creative interactions, such as: stories, commenting, reacting, sharing, saving, voting, and much more. Furthermore, customer consumption habits have undergone drastic changes with technology, and this directly reflects the way brands communicate with the public on social media. Thus, if in the past the consumer only received advertising on TV, radio, or in newspapers, now the conversation happens on both sides. Whether it's through a direct message or story on Instagram or a comment on a LinkedIn post.
Social media
8. Influencer marketing
Influencer marketing has gained great traction and popularity in the last year, giving the idea that everyone can be an influencer, especially on social media. The truth is that this type of strategy really works, but on the other hand, it is also true that its presence has decreased for various reasons. At the top of the list are the huge fees some influencers charge brands; some amounts are completely impossible for some national companies to establish a marketing plan for communicating their products.
9. Email marketing
There are a large number of people who say that email marketing is dead. However, this idea is more than wrong, as it usually happens in one of two ways: either this strategy is not compatible with your audience, or the strategy is being developed incorrectly. For example, it is estimated that 3 billion email accounts were created worldwide. Thus, according to data from Pew Research, 92% of adults who are online almost daily use their email, with 61% of them using it daily.
10. SEM
SEM, or Search Engine Marketing, refers to strategies focused on the search engines used by customers. Unlike SEO rules, which focus on organic attraction, SEM is broader and encompasses search engine optimization itself. This happens because SEM uses both organic and paid methods. To achieve results, techniques are used that help companies stand out from competitors in search engines, for example by using sponsored links.
Article conclusion
I hope that with this article you have discovered several digital marketing strategies to use in your business. If you would like more tips for your business, why not check out this article on Inbound and outbound marketing.