The biggest names in technology, such as Google (with Google Analytics), IBM and Adobe, have developed their own digital analytics applications. Moz Pro, Piwik and KISSmetrics are website analytics applications that are also gaining attention from many users. Which one should you choose?
Our choice and, of course, our suggestion for you is Google Analytics. Google Analytics is the most popular digital analytics software in the world. In this article, you will discover 10 good reasons to prefer Google Analytics over other similar applications. But before we look at these reasons, let's first clarify an important question…
Why is digital analytics important for your business?
Digital analytics is a set of measures that help you understand your website's performance. As a business owner or marketer, you will certainly want to see what visitors are doing on your website, how they interact with it, and how you can help them complete the tasks or actions that are important for your business.
With this information, you can increase your sales and maximise your marketing efforts by focusing on the most profitable marketing channels.
It makes sense, doesn't it? So let's return to the earlier question…
Why choose Google Analytics?
- We'll start with a reason that appeals to everyone: it is very easy to use. The product receives regular updates, but its basic structure has remained the same for nearly a decade. The initial setup of Google Analytics requires an expert, but new users can easily understand the basic principles of Analytics, such as goals, funnels, conversions, visits, sources, etc.
- It is essential for understanding where your customers come from. With Google Analytics, you can better understand your visitors, their behaviour and their preferences.
- Custom reports. You can choose from one of the many reports that Google creates, or even build your own.
- Visitor insights. There is a huge amount of visitor data available to you in Google Analytics. This data can, for example, help you determine which advertising campaign is performing well and which campaign is wasting your money.
- Real-time visitor tracking. You can see who is visiting your website in real time. This means you will know how many active users are on your website right now, which pages they are looking at, and what they are doing at any time of day.
- Automatic data collection. As soon as you create your account and copy a simple code onto your website, Google Analytics will start collecting data automatically. You can access your reports immediately. No action is required on your part to obtain the data: Google Analytics does all the work.
- Integration with other tools. You can use this tool on all your devices and easily implement Google Analytics data into other well-known Google products, such as Google Adwords (Google's main advertising network) and Google Search Console.
- Extensive help documentation is available online. Even if you are a first-time Google Analytics user, the Google documentation can get you started quickly. Don't like reading? There are free video tutorials that explain how to use Google Analytics.
- Large Google community. As the most popular analytics software in the world, Google Analytics has a large community of fellow marketers who are willing to help you with any problem you encounter.
- It is free. Google does not charge you anything for its use.
Summary and conclusion
By using this digital analysis tool, and as previously mentioned, you will have free access to a tool that helps you collect and understand valuable information about your business online. With this information, you can make very important decisions that can help your business grow.
Are you ready to start using the best digital analysis application?