Nowadays, it is very important to have an online presence (a website, contact us) and in a world where most people use a search engine to find information, it is important to be present online and have good practices to reach the target audience of our business, service, etc.
We will provide a list of 16 useful tips that will improve your online presence, tips for SEO (search engine optimisation) – from user experience to link building and much more. Talk to us if you need help!
16 effective SEO tips
1st Site layout and architecture
- Your website content should be clear and easy to access;
- Avoid using ads at the top of the page (above the fold);
- Create a hierarchy in the content;
- Keep navigation simple and clear;
- Add nofollow to paid affiliate links;
- Keep URLs SEO-friendly;
- Keep contact information visible;
- Have a privacy policy and also an about us page.
2nd Keyword Research
- Choose keywords carefully;
- Keep one main keyword per page;
- Check the competition for keywords;
- Use competitors' keywords;
- Check the CTR (Click-through Rate).
3rd Title Tags
- Place the chosen keyword at the front;
- Avoid abbreviations;
- Make the title clickable (attract people);
- Add the brand name at the end;
- Do not repeat keywords;
- Keep it between 50-60 characters;
- Title tag formula: Keyword | Secondary Keyword | Brand Name.
4th Meta Descriptions
- Avoid abbreviations;
- Write clearly and concisely;
- Include the main keyword as early as possible;
- Keep it between 150 and 160 characters.
5th Header Tags
- Use unique H1 tags per page;
- Use the keyword in the H1;
- Use LSI keywords (Latent Semantic Indexing (LSI) Keywords);
- Avoid using header tags in the layout.
6th The Content
- Use the keyword in the first paragraph;
- Longer content means higher ranking;
- Forget about keyword density;
- Use LSI (Latent Semantic Indexing) Keywords;
- Add internal and external links;
- Value quality over frequency;
- Structure data in a rich and clear way.
7th User Experience
- Lower the Bounce Rate (leaving the site without taking any action);
- Use scrollmap software;
- Use heatmap tracking;
- Minimise the use of pop-ups;
- Be careful with adverts;
- Be optimised for Mobile (Google requires mobile-friendly websites);
- Have user-friendly 404 pages configured
- Implement SSL.
8th Google Search Console (formerly known as Google Webmaster Tools)
- Check and fix Crawl errors for Desktop/smartphone;
- Add and submit the sitemap.xml;
- Look for high impressions and add internal links to those pages to increase ranking.
9th Google Analytics (monitoring)
- Check traffic variations;
- See which pages users land on (landing pages);
- See where they leave the site (exit pages);
- Check the Bounce Rate.
10th Site loading speed
- Optimise site loading time (mobile/desktop).
11th Image optimisation
- Add relevant text to the “alt text”;
- Use descriptive names for images;
- Compress image file sizes.
12th Link Building
- Have links from high-authority sites (High Domain Authority sites);
- Sites related to your site's content;
- Links within content;
- Follow competitors' backlinks;
- Diversify links and also anchor texts.
13th Social Media
- Be active on social media;
- Create a Twitter card;
- Feature content on the site;
- Encourage sharing of site content.
14th Google Penalty Recovery
- Check for traffic drops;
- Remove irrelevant content;
- Remove bad links;
- Check for hacks or link injection;
- Submit a reconsideration request
Note: Recovering from penalties is not easy, and care must be taken when removing links or deindexing pages.
15th Content Promotion
- Find popular content in your area, improve it, and keep it up to date;
- Have shareable content, such as infographics;
- Promote via email;
- Share other people's content.
16th General SEO Tips and Advice
- Learn as much as possible;
- Keep an eye on search engine industry updates;
- Be patient;
- Avoid less ethical tactics;
- And do not spam.
If you follow these practices, you will most likely be very successful with your SEO and find even more potential customers for your business.
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