After creating and rolling out professional accounts with Instagram for Business, the social network owned by Facebook is testing a new profile category specifically for digital influencers.
According to information from The Hollywood Reporter, the 'Creators Account' category is set to bring analytical features tailored to influencers and people with a large following online, such as a smart filter for direct messages (determining who can or cannot send them messages) and in-depth data on profiles that follow them and those who have unfollowed them.
Additionally, Instagram plans to offer special buttons for adding professional contacts, such as business deals and press relations.
According to Instagram's product manager, Ashley Yuki, 'the idea is to create this space where we can build a more specific experience for the needs of content creators, while developing more tools to help them within the app.'
The premise is quite similar to Twitter's 'verified account'. On the microblogging platform, profiles that have the 'blue tick', meaning they are certified as genuinely belonging to the person, have extra analytics features to enhance smart interaction with fan bases.
There is still no information on when the feature will be permanently available on Instagram.
Source: The Hollywood Reporter