The “boom” ads on social networks increases [GRAPHICS]

Despite the fact that platforms like Facebook and Twitter have been criticized this year for allowing fake pages and profiles to spread false information and create hatred and division among people, advertising on social media continues to grow. We see this in...

We see this in the example of the United States.

According to the latest IAB Internet Advertising Revenue Report, US social media revenue reached $13.1 billion in the first six months of 2018, up 38% from the first half of 2017.

Social media advertising now accounts for 26% of total internet advertising.

According to the IAB, digital ad spending is on track to cross the $100 billion milestone for the first time this year. Total Internet advertising revenue totaled $49.5 billion for the first six months of the year, with advertising spending typically increasing during the holiday peak season.

Source: Statista / Felix Richter.