The social media ad boom is on the rise [CHARTS]

Despite the fact that platforms like Facebook and Twitter have been criticised this year for allowing fake pages and profiles to spread false information and create division and hatred among people, social media advertising continues to grow.

We see this in the example of the United States.

According to the latest IAB Internet Advertising Revenue Report, social media revenue in the United States reached $13.1 billion in the first six months of 2018, a 38% increase compared to the first half of 2017.

Social media advertising now accounts for 26% of total internet advertising.

According to the IAB, digital advertising spending is on track to surpass the $100 billion mark for the first time this year. Total internet advertising revenue amounted to $49.5 billion in the first six months of the year, with advertising spending typically increasing during the peak holiday season.

Source: Statista / Felix Richter.