It’s a mini revolution, although it had been expected for some time. From today, the most important search engine on the Internet will start to place much greater value on websites that are adaptive, i.e., that adjust correctly to mobile devices such as smartphones and tablets.
Google wants your site to be responsive to your smartphone!
Google justifies this change, announced a few months ago, with the growing prevalence of internet consumption through these devices. “When it comes to searching on mobile devices, users should get the most relevant and fastest results, regardless of whether the information exists on mobile-friendly web pages or in apps,” says Google.
The North American giant says it has adjusted its algorithms to adapt to new patterns of Internet usage. From today, whether or not websites are mobile-friendly will be decisive for their better or worse ranking.
It is true that this will be one of more than 200 factors that help determine a site’s position in Google search results, but it will be a very important factor.
This change will be implemented in all searches carried out on mobile devices, in all languages and all over the world.
“Users will find it easier to get relevant, high-quality results optimised for their devices,” adds Google.
To check whether a website complies with Google’s mobile guidelines, the company provides a tool where you can test your page.
We are compatible and mobile-friendly. And your website? Actually, do you already have a website? 😉
