Would you like to write blog articles but don’t know where to start? Find out how to tackle the problem easily and effectively.
A blog is one of the best tools at our disposal for improving our business’s organic visibility.
To achieve the desired results, we need to know how to write blog articles that are truly effective and that rank at the top of search engine results, such as Google, Bing and Yahoo.
Given that quality content is key to success, not just any article will stand out from the rest. To write an article that is suitable for your blog, you should bear the following points in mind:
-10% inspiration;
-10% research;
-80% SEO knowledge.
Thinking back on the process of writing articles may seem complicated at first. However, the process becomes easier and more automatic over time.
Are you ready to create content that’s tailored to your readers? Read on to find out how you can use blog SEO to benefit your business.
How to write blog posts? Tips for doing it well:
1) Brainstorm ideas using a list of content.
Before writing your article, you should prioritise brainstorming ideas on the topics to be covered, so that you can choose the most suitable one. You can therefore ask yourself a series of questions to help you with this process, namely:
-What problems need to be solved?
-Who is my target audience?
-What topics within my niche are my competitors writing about?
Each of these questions will spark a range of different ideas for using them on your blog.
2) Choose suitable keywords using SEO tools.
Keyword research is the process in which we use appropriate SEO tools, such as Semrush or Google Keyword Planner. This allows us to see how often people search for specific terms and the scope of their searches.
By using these tools, you may find that ‘cheap baby clothes’ is searched for more often than ‘quality baby clothes’.
Furthermore, you should bear in mind that if you write content that is not related to your business or to other content on your blog, however favourable and timely it may be, it will not achieve the intended success and, therefore, you will not be able to achieve the desired results.
3) Carry out research on the topic of your content and always put the user first.
Once you’ve chosen your topic, you should start by researching it properly. One of the best ways to explore content ideas is to look at other blogs in your industry, as this allows you to come up with ideas and draw inspiration from topics you hadn’t considered before. On the other hand, you should bear in mind that, when writing, it is essential to address your target audience, rather than search engines. This is because people are more likely to engage with your content, whilst search engines are more likely to use it as a ranking factor. Consequently, we need to ensure that the content is as readable and engaging as possible.
4) Optimise for SEO.
Once you have your article in mind, you should begin the writing process by optimising it for search engines.
-Create an appropriate title and subtitles.
Firstly, you should create headings for the topics you’ll be covering, and these should include your keyword. It’s also important to use subheadings throughout the article, as these help to signal relevant content to search engines.
-Keyword density.
Your keyword should appear throughout the article; however, you should not overuse it or place it in contexts where it does not make sense.
-Keywords in image descriptions.
If you’re going to include images, you should add the keyword to the description. This way, you’ll have a better chance of ranking in the image results for your keyword.
-Add internal and external links.
External links should always be to authoritative websites related to the content of your article. If you do not include external links, it may be difficult for Google to understand the topic of your content. On the other hand, internal links can be used to help users navigate within your website. Furthermore, both internal and external links should only be included if they are relevant.
-On-page and off-page SEO.
On-page SEO refers to the content and formatting of your blog, such as the use of keywords, headings and links, amongst other measures. Off-page SEO, on the other hand, focuses on optimising external activities aimed at achieving the best possible search engine ranking. The more reference sites that link to your article, the better your ranking will be.
-The body of the text must be easy to read.
You should use short paragraphs and simple words, so that any user can understand your text.
-Review of the article.
It is essential to read through your article a few times or even ask someone else to read it, as other people may offer ideas and help to make your article the best it can be. It is also important to note that we should correct any errors before it is published.
Once you’ve read our article on ‘How to write blog posts: Tips for doing it well’ and have learnt more about the topic, you can start writing your own blog post.
Bear in mind that these aren’t the only tips out there, and that you may wish to put them into practice in the future. After all, it is we who create our own style and identity. However, we must always bear in mind that, however creative and original our content may be, if we fail to optimise it for SEO, we clearly won’t achieve the best results.
Whilst creating suitable, SEO-optimised blog posts is not complicated, it does require knowledge, time and an interest in the field. Be-Wide Online Solutions offers a comprehensive, high-quality service for your business, with specialists in SEO and much more.
If you have any queries, please do not hesitate to contact us; we will do our very best to provide you with the best possible service.