Do you know the Google Ads tool? When it comes to winning customers and increasing your online presence, Google Ads is the best and most important tool to make a difference.
The plataforma Google Ads, with its worldwide reach, manages to boost brands and create business opportunities.
Continue reading and learn about the best advertising tool.
What is Google Ads?
Google Ads is a paid advertising platform from Google, and is part of the marketing channel known as CPC (cost per click), so the advertiser pays per click or per impression of a given ad.
Through this tool, we get ads to be seen in the form of sponsored links when someone performs a certain search. Ads appear in search results related to previously defined and used keywords.
In addition to being present in search, Google Ads is able to display ads in the form of videos and banners on sites that are Google partners, this huge set of sites includes the Youtube platform, which belongs to Google and is considered the second largest search engine. of research in the world.
Google Ads is undoubtedly an incredible proposition for your business, nothing is more relevant than showing a relevant ad offering what people are looking for.
– Ad indicator color
To differentiate ads from organic results, Google Ads exposes a small tag saying “ad”. Currently, this label went from being yellow to green, since yellow attracted more attention and, with the green color, the label managed to go more unnoticed, obtaining more clicks.
– price extension
Google, with the price extension, demonstrates to users the product/service values before clicking on the ad.
– side ads
Currently, Google ads only appear in the main section, and not on the right of the screen, this change by Google was made in search of an incentive to invest in mobile advertising.
– Expanded Text Ads
Expanded text ads are a standard for larger text ads, implemented to adapt to both office and mobile searches. This change was beneficial as visual pollution is less and you can easily find what you are looking for.
How does Google Ads work?
Google Ads is a program that allows website owners to place targeted advertisements for their website and earn a return on investment whenever someone clicks on one of their advertisements. As a great way to monetize your website, it's important to understand how Google Ads works.
In Google ads, companies compete with each other to place their ads in the most advantageous position on the search engine results page. Therefore, Google Ads allows you to create different types of campaigns according to the objective of your business, which are:
– Search Campaigns
illustration of Google Ads
With the help of search campaigns, you can attract potential customers and make them interested in your product or service. These are text-only ads that appear in the first search engine results.
– Shopping Campaigns
illustration of Google Ads
In this case, you can promote your product catalog directly on Google, as it makes it easier for consumers to compare prices, models, offers and information before making a particular purchase.
– Display Campaigns
illustration of Google Ads
Refers to display ads, such as interactive banners, that appear on millions of sites with Google's search network.
In the ad formats, we can choose images, statistics or animations so that the user is invited to interact with the campaign, but also with specific formats for ads in Gmail or applications. Also, in this type of campaign, creative images or animations are essential to capture the user's attention.
– App Campaigns
illustration of Google Ads
App campaigns are ideal for those who have an online store in an app version, as they can promote their app on different search engines.
– Video Campaigns
illustration of Google Ads
These are audiovisual ad campaigns. This type of advertisement can be aimed at expanding the reach of your YouTube channel or at getting potential customers to visit your online store to discover your brand's products.
– Ads to Email Lists
With this type of ads, you can display your ads exclusively to people who register on your website's email list, that is, messages are sent exclusively to your consumers interested in your service/product, therefore, the conversion are much higher.
– Call-Only
With this tool we managed to implement a call button that is usually difficult to ignore. This option allows you to place the company's telephone number in the ad, so the consumer will be directed to make the call and not to your website.
App campaigns are ideal for those who have an online store in an app version, as they can promote their app on different search engines.
– Remarketing
Remarketing is a strategy in which Google Ads makes your ads “chase” users who have previously browsed your website.
– Lookalike
With Google remarketing you can reach people who have already visited your website, that is, who have previously shown interest. However, with lookalike Google Ads finds people with characteristics in common with those who visited your website.
How are positions defined in Google Ads?
Positions on Google are defined by a combination of your bid amount, the quality of your ad and your landing page. Therefore, the higher your bid amount, the higher your ad will appear in search results. Also, the quality of your ad is determined by several factors, including the relevance of your keywords and the overall quality of the ad, on the other hand, the quality of your landing page is determined by its relevance and usefulness to the person who clicks. in your ad.
Benefits of using Google Ads
Google Ads is one of the most popular advertising platforms and its main benefits are:
– Target potential customers based on their search queries, as you can reach people who are actively looking for products or services similar to yours.
– Allow to follow the results to be able to observe the effectiveness of the campaigns, and also adjust the campaigns based on the data to improve the results.
– Your ads are easy to set up and manage. You can create and change your ads quickly and easily, so you can focus on what's important: creating a great ad campaign.
– It can help save time and money. With Google's automated bidding system, you save time and money by letting the algorithm do the work.
Google Ads is an asset to your business as it includes the ability to reach a large audience, target your ads specifically to your target audience, and track your results. Additionally, Google Ads can be a great way to complement your other marketing efforts and help you achieve your business goals.
How to Create a Successful Google Ads Campaign?
If you want to create a successful Google Ads campaign, there are a few things to keep in mind:
-Your ads must be relevant to the content on your site. If your site is about dogs, your ads should be for related products.
– Your ads must be well written and attractive. Ads that are poorly written or appear to have been put together quickly are less likely to be clicked.
– Need to target the right keywords. Keywords are the words and phrases that people use when they search for a certain thing online. Targeting the right keywords helps ensure your ad is shown to people who are genuinely interested in your product/service.
Conclusion on Google Ads
Google ads reach a large audience. With over 2 billion active users, Google is the largest search engine in the world. This means that your ads have the potential to be seen by a large number of people.
If you're looking to improve your online visibility and reach more customers, Google ads are a great option to consider.
Therefore, the Google Ads tool requires specialized knowledge and experience. THE Be-Wide, being a Google Partner Marketing company, guarantees customers the greatest credibility, trust and great results!