Quality content is critical to the success of a website. Offering valuable information will not only help to enrich your visitors' knowledge, but also make your brand, products and/or services known.
However, not just any article can bring all these perks. It is essential to know how to write SEO-optimized articles, so that Google places your content above the rest.
It's no use having a very good article in terms of information, but that your potential customers or followers won't find it because it's not SEO optimized.
In this article we will list and explain 10 fundamental tips for writing SEO-optimized articles so that your content stands out on web pages.
Top 10 tips for writing SEO-optimized articles:
Tip 1: Define your audience.
How are you going to write articles if you don't know your audience?! The first step is to analyze your audience. For this you can use the Google Analytics tool, which will provide you with this information, as well as demographic and interest data. That way, you can write interesting content to capture the attention of your niche.
Tip 2: Keyword research (keywords)
One of the most important steps to writing SEO-optimized articles is keyword research.
Before starting to write an article it is necessary to choose the topic. Next, we use an online keyword research tool.
There are very good features, such as the SemRush and Google AdWords: Keyword Planner. These tools, through millions of searches, show us keyword suggestions. After doing this research, select a main keyword for your article and two to three related terms.
Tip 3: Make an outline of the article
Outline the Article
Now that you've chosen your keywords, the next step is to create an outline for your article.
Your outline can vary from simple to elaborate, the important thing is to list your main theme and then list at least three important points that you want to develop in your article. You can also add sub-points within these main points to make writing easier.
Tip 4: Title, Heading Tags (H1, H2, H3) and Meta Description
One of the most important places to use your keyword is in the title and heading tags. The main purposes of heading tags (h1, h2, h3, etc) are to prepare the reading of the paragraph that precedes these headings, and to indicate to search engines the most important information contained in your page.
Search engines have defined that heading tags have a degree of importance in the ranking, so Google gives more importance to the keywords placed in the titles and heading tags than the rest of the text.
It's also very important to be strategic with your meta description. This is usually what appears along with your SEO title in search engine results, which is why customizing this space is imperative.
Regarding the meta description, this factor will not influence the SEO quality of your page but is responsible for creating influence over the user to choose our search result.
Tip 5: Important Rule for Writing SEO Optimized Articles: Originality!
When a publisher publishes a lot of repeated content on their page, they tell search engines that your site lacks originality and up-to-dateness.
To lead in the google ranking it is necessary to publish assiduously and produce original content that is not easily found on the web. It's also important not to duplicate your content by always writing about the same thing. Be versatile.
Tip 6: Strategically place keywords throughout the article
Content relevance and originality are always the top priority for writing SEO-optimized articles, but it is important to mention keywords a few times throughout the article. However, we only do it when it makes sense to put it. Be careful not to lose the clarity of the text when trying to place keywords in the middle.
Tip 7: Pay attention to placing internal and external links
In articles, link building is very important. Linking to popular or high authority sites increases your own site's reputation. For this, throughout the text, place some hyperlinks (2-4 links) to other sites. But be careful, always put the link to open on another page, so that the reader does not leave your article.
Also add internal links, so that the visitor only browses your website, directing them to see other articles of yours.
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Tip 8: Optimize the URL with the main keyword
The URL is one of the main SEO factors that should not be overlooked. The URL must contain our keyword. Use hyphens to separate words instead of underscores, for example: 10-tips-for-writing-SEO-optimized-articles. Hyphens are the default form and search engines prefer this style.
Tip 9: Importance of SEO-optimized images in the article
Importance of SEO-optimized images in the article
An article that contains images is more visually appealing and is more likely to create a connection with readers.
But, as with the text of the article, it is important to optimize images for SEO. We must be careful to put the keyword in the url of the image, so we also allow other sources of traffic to our article, such as through google images.
Tip 10: Pay attention to the reading difficulty level of your article
Since you have previously researched what your audience is, what their interests are and what degree of understanding of the subject you are putting in the article, you should be able to know which terms or terms you can use so that the visitor can have a fluid reading of your article, without having to search another web for terms that you may not understand.
Ensuring that your content is at an appropriate reading level for your target audience will make it more likely to connect with the reader, keep your visitors engaged, and improve your search engine performance.
Conclusion:
People need information about everything. Get to know your target audience and points of interest better. Use that and start writing your articles to capture the attention of your niche. But be careful, don't forget to put into practice all the tips to write an article optimized for SEO, so that your content is reached by more people.
We have yet another article with more SEO tips in case 15 SEO Tips to Optimize Your Website for Search Engines in 2019.
Writing an SEO optimized article is not easy and requires time, patience and some knowledge. THE Be-Wide Online Solutions offers this search engine optimization (SEO) service for brands and companies that need to generate organic traffic to their website and don't have the time or don't know how to do it.
Do not hesitate to contact us. Talk to us without any commitment.