Regarding the optimization for search engines (google or Bing for example), the trend over the years has been for more and better content, and this is to follow these 15 tips SEO is important for good results appear.
When writing an article or create a page on the siteIt is a good strategy to start by choosing a keyword phrase. The goal is to make the relevant article for this same keyword phrase, so it appears at the top of searches on search engines.
These SEO tips are used to optimize the website for search engines and make reading the text easier. The abusive use of them can lead to penalties, which means that text only to force the tips are followed it will not work.
15 SEO Tips to optimize your web page
1. Key phrase in the title
The key phrase should appear in the title of your article or page, preferably at the beginning of it, because soon suggests the subject that is being treated. The title is the first thing that people will read, and often is the only thing that will read.
If you want your article to appear in the early search engines, put the keyword phrase at the beginning of the title is the most basic of all SEO tips you should follow.
2. Key phrase in the subtitles
Your article or page must have at least one H2 and H3 title that reflects the topic is treated, defined by your keyword phrase.
Include the keyword phrase in the subtitles will help the reader better understand the text, and while it may not directly lead to a higher ranking, it is good practice for writing SEO.
Do not use subtitles only because yes… they should all make sense and help organize the text so that it is easier to read.
3. Key phrase in the introduction
The key phrase should appear in the first paragraph of the text, preferably on the first line. The topic must be clear at the beginning of the text.
The first paragraph is important because it is here that readers often decide or not if this is the issue they want to read. Just as we tell readers what the subject of the text, also say to the search engines such as Google.
4. Key phrase in the slug
The link to the article or page should be easy to remember, focused on the subject and easy to read. The URL should be simple and as small as possible without excessive amounts of numbers, and should have a natural air.
It is important that the keyword phrase appears in the URL. A good link makes it easier for visitors and search engines find out about what it is about the page.
5. Key phrase in the meta description
Another important SEO tip is adding the keyword phrase in the description page of the goal. The meta description is a small text that gives search engines and readers a kind of summary of the subject.
Articles with good meta descriptions receive more clicks and this may indicate to search engines like Google that Article should be a good result.
6. Width of the title of SEO
Although the SEO title is not visible on the site, it will be shown to people in the search results of search engines, and may be different from the title shown on the website.
The title of SEO will be the first thing that visitors to your site will see in the pages of search results. If the title is not good enough, it will also be the only thing they will see.
The goal of SEO title is to make people click, access the site and read the article or purchase the product. To increase the chances, you have to be sure that your title is attractive: not too short nor too long.
7. Density of the keyword phrase
The density of the keyword phrase indicates how many times it should appear on the page according to the amount of this text. The perfect density entity would be 0.5% and 3% of the text.
If the keyword phrase is repeated many times, the text becomes unappealing to reading. It is important that readers enjoy reading the content, which will give the signal to search engines that the page content is good and relevant.
8. Distribution of the key phrase
It is recommended to keep us on topic for the text, and this is a good idea there is a good distribution of key phrase for the article or page.
Search engines like Google, want to show the best results to the people, and when it comes to information content, one that remains constant on the topic is what will stand out.
That is to say, the search engines will detect how often the same keyword phrase appears throughout the text, and this will indicate that all the text is on the topic of keyword phrase.
9. Length of the meta description
The meta description is a small text that you can add to your article or page. Sometimes it's shown in Google search results and other search engines.
A good meta description summarizes what is the page and causes people to visit your page. I recommend that you keep your meta description between 120 and 156 characters.
10. Key phrase previously used
As is obvious, if we are trying to optimize a page for one keyword phrase, it makes sense to optimize another page or article for it.
The idea is to be clear to the search engines that page or article is talking about a subject, and avoid duplicate content.
11. keyphrase length
For languages that support function words, the ideal length for a key phrase is up to 4 function words. If the language is not supported by the function words, it is recommended up to six words to the keyword phrase.
The longer the key phrase, fewer competitors exist, but will be more difficult to write and optimize content for it.
Use a single high-level keyword can facilitate in Article optimization, but it will be difficult for this article appear on the first page of the search engines because of the great competition.
12. Text length
All pages on the site should contain a certain amount of words to appear in search engines. Pages with little content are normally considered of little value by readers, and therefore, by the search engines as well.
One of the most important SEO tips is to create the recommended minimum of 300 words, the contents begin to appear in the search engines. The larger and more content the article or page is, the more chance it has greater success.
13. Internal Links
Search engines like Google use links to find new content and realize how important this content is. When an article has several links, suggests that this is important.
Use links to other articles, as well as other items for the new, it is important to guide visitors and search engines to the most important pages.
In creating a new article or page, it is good practice to always put some links to other pages on the site if they are relevant.
14. Outgoing Links
Of all the SEO tips here, this may be the least, but it is still good practice. It is important to give credit to those who create good content on the Internet, and so I highly recommend at least one link to another site with content relevant to the topic.
This point will not necessarily improve page position in search engines, but it will help us all in the long term because the relevant sources will get more links.
15. image alt attributes
When you add an alternative text in the image, provide readers and search engines a textual description of what is in this picture. This improves accessibility and a chance to rate the image in the image search.
It is a good practice to add the keyword phrase in the link and description of the image in the same way that we put in the article. This will help the image to appear in the image search for the same keyword phrase.
SEO Tips: Conclusion and closing remarks
Follow all these SEO tips is no guarantee that the web page will appear at the top of the search engines search for the keyword phrase chosen.
The content itself has to be good and make sense, because ultimately readers will they decide the time and click on the page, if the content is worth or not worth reading.
The strategy I recommend is to write about the subject chosen naturally divide the text into multiple segments with captions, and at the end, optimize a bit more, but without forcing anything.
Of course experienced this process becomes more simple and easy, and it is here that a Marketing Agency like Be-Wide Online Solutions It is an excellent candidate to manage and create the content of your site and social networks!