If you just started a business or want to reach more customers in an organic, simple and persuasive way, Email Marketing is what you're looking for.
You know those pamphlets you can leave in your mailboxes to advertise and/or inform you about the services provided by your business? Forget it! We are in the 21st century, a new era, and with the gradual rooting of new media in our society, it is time to adapt to the new reality with the following concept: Email Marketing. But what is Email Marketing? What are the advantages for your business? What impact will Email Marketing have? Positive or negative? Discover everything in this article!
Email Marketing For Business
It is (almost) safe to say that everyone knows the Email and its advantages: having only an internet connection, we can communicate in an extremely fast way - when compared to the mythical exchange of letters -, spontaneously, exchange documents, files, and this with a global reach, that is, Email allows us to establish that same communication with anyone, wherever they are in the world.
I o Marketing ''It's the intelligence necessary for a company to define which products or services can captivate a target audience''.
Thus, adding the equation, we then have the Email Marketing: is the use of email to promote products or services and, at the same time, create relationships with potential customers. Every time a brand/company sends an email – except when it's order/order confirmation emails or direct answers to customer questions – we can consider it a form of Email Marketing. Email Marketing is a segment of internet marketing that encompasses online marketing through websites, social networks, blogs, and more.
Email Marketing may include informative newsletters with company updates or sales promotions and exclusive offers for subscribers. They may also seek to share a general message on behalf of the company, such as following a natural disaster or a company scandal.
Basically, Email Marketing allows companies to keep their customers informed and adapt their marketing messages to their audience. However, Email Marketing can also drive customers away with persistently annoying spam emails.
Thus, it is necessary to establish a good strategy so that Email Marketing represents an advantage for your business and not a disadvantage. But then what benefits can Email Marketing have for your business?
Advantages of Email Marketing
1. Segmentation and creation of personalized content
Personalizing content can be as small as including a contact's name in the email. In fact, emails that include the recipient's first name in their subject line have a higher click-through rate than emails that don't.
On the other hand, you can also create individualized content based on your audience segmentation, in order to send the right emails to the right customers. For example, you might want to send one email marketing campaign to returning customers and a different one to occasional customers.
One of the main benefits of Email Marketing is that your content can be highly customized to the needs of your audience. Your emails can have variations, including different images or subject lines to increase your engagement. You can even create targeted lists based on geography or engagement levels.
To have a successful email marketing strategy, you need to send the right email to the right people at the right time. That's where segmentation and personalization can help.
2. Collection of feedback and inquiries
Maintaining enthusiasm for the customer experience is very valuable if you want customers to continue to interact, engage, and be the source of profit for your business.
Email marketing can help you with this. For example, you can send customer satisfaction surveys to obtain feedback through email campaigns.
In fact, this is one of the best ways to calculate your NPS (Net Promoter Score). This score helps you find out what percentage of customers are brand ambassadors. With this information, you can come up with strategies to improve your customer experience. He can read more about NPS in this article.
3. Improve sales
Email marketing being an excellent marketing tool, it can really improve your sales as well.
Email marketing campaigns can feature products or services, encourage customers to buy after they abandon their shopping cart, or deliver special offers to your customers.
You can also use Email Marketing to automate part of your sales process, which can also help increase sales.
4. Communicate with your audience
As a marketer, it is always important to improve communication with your audience. When your audience feels they can talk to you, they are more likely to become loyal to your brand.
Anyone appreciates good emails. Think about the last time you received a marketing email from a brand you like – was it upsetting or did you enjoy seeing the latest news? If it's a brand you like, you probably enjoyed the experience and kept you in touch with one of your favorite brands.
With Email Marketing, you can reach more of your audience and easily communicate with brand ambassadors. Plus, these emails keep your audience engaged at all times of the year, whether it's low or high season.
5. Reach the right people at the right time
As mentioned earlier, in order to have a successful marketing campaign, it is necessary to reach the right customers at the right time. Yes, I reiterate this point because it is indeed important.
With Email Marketing, it's much easier to reach people because they always check your email. They can check it anytime, across multiple devices, which can improve the success of any marketing campaign.
This means you're reaching out to your target audience regularly, so it's always on top of your mind.
6. Have your means of communication and contact lists
Ask yourself a pertinent question – if social media disappeared tomorrow, how many followers and customers would your business lose?
That's why building an email list is important for marketers.
Email marketing is one of the main ways to reach your audience. In addition, it can also improve sales and contacts. Since this is still the place where people want to receive information, we can say that Email Marketing is a variant to bet on your business.
The (Positive) Impact of Email Marketing on Your Business
Having presented some of the advantages that Email Marketing will have for your business, it's time to know the impact it will have.
Of course, with so many advantages mentioned, one of them being increased sales, Email Marketing will have a positive impact on your business.
Email Marketing is the ideal way to reach a larger audience, attract new customers, establish a good and secure network of contacts. It also allows us to segment recipients and receive feedback customers, in order to know the positives and negatives of your business.
Those who have already adhered to this marketing strategy say that Email Marketing was very beneficial for their business.
What are you waiting for? Take your business to the next level and invest in Email Marketing.